Search Engine Optimization (SEO), has become a household name with websites in the past few years. The goal with SEO is to move your website above or higher in the search engine than your competitor and hopefully with that comes more customers and sales. At eDirectHost we believe there are 2 ways to address SEO.
1. Organic Search: With organic search you are optimizing your website with free and pay services to move your website higher in the regular or organic search area of the search engine.
2. Paid Search: With paid search you are optimizing your web pages and then paying Google and Bing for there Pay Per Click (PPC) program to show up as a sponsor on the first page of the search results.
With both options the key is to understand your business and what your selling to identify the correct "Key Words" you want to go after. Identifying the correct key words is the difference between receiving some new customers/sales compared to a lot of new customers/sales. We offer multiple SEO options to help build and promote with the search engines.